ABOUT
MAGIC THE LABEL - home to the unique pieces designed and made by artist and designer Chloe Mcdougall.
Based in London, Chloe designs and makes everything by hand in her home studio. Influenced by current themes within her life she explores them through the clothing and art she creates.
Sustainability is extremely important to Chloe. Reworking, repurposing and recycling materials that already exist has become the foundation of her brand. Inclusivity is also an extremely vital element of the brand. She believes our differences as people is where the magic of creation lies and Chloe is continually trying to remind people of this and also improve the ways in which she can achieve this.
Everyone is magic to Chloe and that is what she aims to remind people of with her art & her clothing.
